Alex Alexander
Biography
From the age of 19, Swedish artist Alex Alexander toured Asia, the Middle East and Europe as a singer and guitarist for several bands.
He achieved success with singles such as Everything With You, Won't Let Go, and his first album “On My Way,” which charted internationally.
He also produced and played guitar on Danse Avec Moi by M. Pokora, which reached the top 5 on French radio charts.
Later, he turned to Asian K-Pop and J-Pop, writing the single Shi Tai for the band Cross Gene, which reached number two on the Oricon singles chart in Japan.
Alongside his music career, Alex Alexander worked as an actor and model, appearing in commercials for the Swedish Ministry of Foreign Affairs, election campaigns on Swedish television, and for brands like Yamaha and Ovation Guitars.
He also appeared in music videos, including Addicted to You by Avicii and The More You Love, The More You Understand by Chinese star Shang Wenjie.
As an artist, he has over 140 million streams on Spotify, has been included in several of the platform’s editorial playlists, and has performed live on Swedish radio, on the main stage of Pride in Canada, and on the Yamaha Music stage.
Alex Alexander is also the founder of LoudKult, one of the largest independent labels in the world, and currently resides in Los Angeles.