Artists Bubblegum Dance

The Bubblegum Dance genre is a sub-genre of Eurodance that emerged in the mid-1990s, mainly in Scandinavia. It is characterized by a lighter, sweeter, and more deliberately fun approach than classic Eurodance, with very catchy melodies, instant choruses, colorful synths, and an atmosphere that is often playful or offbeat.

Bubblegum Dance also draws on bubblegum pop, Europop, and commercial dance, which gives it a very accessible sound designed as much for radio as for the dancefloor.

Born in direct continuity with Eurodance, Bubblegum Dance takes up its driving rhythms and electronic energy, but with a more pop identity, more seemingly naive, and often more festive. It therefore maintains close ties with Dance Pop, Europop, and certain neighboring currents such as ItaloDance, while remaining above all attached to the Eurodance family.

The style was popularized by artists such as Aqua, Toy-Box, Vengaboys, Me&My, Caramell or Bambee.

With its high-pitched voices, simple or offbeat lyrics, and a highly identifiable universe, Bubblegum Dance remains today an emblematic current of 1990s and 2000s dance music.